DESIGNING BUSINESS DEVELOPMENT AND MARKETING STRATEGY ON FOOD BUSINESS FOR RURAL RESTAURANT AT LAST CORNER

MOHD HAJAR, MUHAMMAD NURFIQRI (2021) DESIGNING BUSINESS DEVELOPMENT AND MARKETING STRATEGY ON FOOD BUSINESS FOR RURAL RESTAURANT AT LAST CORNER. Masters thesis, Universiti Putra Malaysia.

Text ENTREPRENEURIAL PROJECT REPORT (NURFIQRI GS56214) - SUPERVISOR.pdf Restricted to Registered users only Download (2MB)

Abstract

In implementing this entrepreneurship project, I have decided to start a healthy food based business which is Wareg’s Cafe. A café that provide on healthy diet meals to serve for everyone. In relation to that, I have chosen a restaurant, which is the “Last Corner Restaurant” as the attachment location for my Entrepreneurial Project. The unique features about this restaurant is this restaurant is a two floor design based on “Wood and Factory” style and also the system that they applied. This restaurant system is applied based on the concept of providing a platform to various food vendors out there to house their business. This kind of new concept is impressive because this restaurant offers variety of food dishes to customers under one place. During my attachment, I’ve been tasked to propose some input in delivering affective marketing approach and some possible solution for their business development. I believe that with my involvement in this restaurant I can further to develop my ideas and views to be shared in enhancement at this restaurant. Apart from the experience gained, with suggestions and guidance from those who are experienced throughout this attachment. I also learn to take appropriate steps in planning the development of my future business. Also in implementing appropriate marketing techniques in handling the promotion of this food business specifically in rural or village locations.

Item Type:	Thesis (Masters)
Subjects:	Social Sciences > Economic Theory
Depositing User:	ENCIK SAIFUL FADZLY JAMALUDIN
Date Deposited:	13 Jul 2026 16:55
Last Modified:	13 Jul 2026 16:55
URI:	https://repositori.mohe.gov.my/id/eprint/325

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